Discover Your Unique
Joy-Led Path to Business Growth

Golden Heartland
A Faith-Inspired Business Coaching Community

Growing a business with traditional coaching often ignores work/life balance and demands you be someone you're not. It doesn’t have to be that way.

Your business coaching community should empower you, respect your values, and celebrate the creative rural lifestyle you cherish.

That's why we're here at Golden Heartland to help Christian women like you find a joyful, easier way to start and grow a small business.

With our simple 3-step framework, community support, and personalized coaching, we'll help make sure your business not only grows but also fits perfectly with your small-town lifestyle.

Our Simple 3 Step Framework

Step 1: Clarity

Design Your Unique Business Plan.
In our Joy-Led Business online course, we help you craft a business plan tailored to your unique strengths and goals. Say goodbye to cookie-cutter approaches—this plan is all about what works for you!

Step 2: Confidence

Master Your Marketing Strategy.
Partner with coach Tina Joy to develop the skills, tools, and strategies that suit your creative talents. Together, we'll build a marketing plan that really connects with your audience and gets results!

Step 3: Commitment

Action Plan for Growth.
Get ready to thrive!
Engage in virtual co-working and accountability sessions with a supportive community of women just like you. No more guessing—implement your action plan with confidence every day!

“For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future.”
Jeremiah 29:11

Your Coach & Guide

Hey there!

Are you ready to grow a business that not only aligns perfectly with your faith but also fuels your creativity? If you've felt stuck with traditional business methods that don’t quite fit our unique journey as Christian women entrepreneurs, I hear you.

I've crafted the Joy-Led Business 3-step process just for you—to bring joy into your business journey with a custom, clear framework. As a creative Christian woman living the rural life in Southwest Missouri, I know firsthand how wonderful it is when faith and creativity blend in business.

With over a decade of experience as founder of Golden Heartland and host of the “Joy-Led Business” podcast, I have dedicated my expertise in coaching, organizational development, and community leadership to support you. Publishing my story in “Coming Home to Joy” and praying for you in “30 Days to Joy” led to discovering how to implement a Joy-Led focus in my business and life.

Having navigated the challenges of balancing life, faith and business firsthand, I'm here to help you discover your own transformation, overcome obstacles, and stay motivated on your entrepreneurial journey.

Balancing life, faith and business is tough—I’ve been there. This is the business community where you belong. Let's take that next step together!

Find Your Tribe

Imagine ….
being part of a vibrant, like-minded community of creative Christian women, all on the same journey of building businesses they love. This isn't just any group; it's a supportive tribe where you can share your struggles, celebrate your victories, and find encouragement every step of the way. Together, we inspire each other, collaborate on ideas, and offer the kind of support that only fellow business women who share your faith and values can provide. You're never alone here—our community is ready to lift you up and walk alongside you as you grow your business and live out your faith.

“I have told you this so that my JOY may be in you and that your JOY may be complete.” John 15:11

What Our Members Say

  • Journey2Grace Designs

    "Our one on one coaching session this morning helped me so much! I'm very grateful for you and your wise council.”

    Dianna Wilson
    Jourey2Grace Designs

  • Tina has been my marketing coach for several years. She has helped me zero in on the correct market for my soap and lotion business and continues to gently nudge me in the right direction when I stray. I am thankful for Tina and our group of supportive members!

    DeAnna Amos
    Misty Woods Products

  • I am so blessed to sit under Tina Joy's coaching for the last 2 years. I have also been blessed to take part in her online challenges and trainings. She has helped me transition through a sale of a 17 year business and start a new business that is tailored to who God made me to be. She has lived these transitions and draws on the Holy Spirit's leading in her life as she helps others grow in the Holy Spirit's leading themselves.

    Sally Brandon
    The Shepherd’s Studio